the medium is the MASSAGE

I found my copy of Marshall McLuhan's The Medium is the Massage and when I opened it up to a random page, here's what I read:

"Ours is a brand-new world of allatonceness. 'Time' has ceased,
'space' has vanished. We now live in a global village . . .
a simultaneous happening. We are back in acoustic space.
We have begun again to structure the primordial feeling,
the tribal emotions from which a few centuries of literacy divorced us.

We have had to shift our stress of attention from action to
reaction. We must now know in advance the consequences of
any policy or action, Since the results are experienced without
delay. Because of electric speed,we can no longer wait and
see. George Washington once remarked, 'We haven't heard
from Benj. Franklin in Paris this year. We should write
him a letter.' "

He wrote The Medium is the Massage in 1967.

If you're wondering about the title--MASSage verses MESSage--click here.