"Ours is a brand-new world of allatonceness. 'Time' has ceased,He wrote The Medium is the Massage in 1967.
'space' has vanished. We now live in a global village . . .
a simultaneous happening. We are back in acoustic space.
We have begun again to structure the primordial feeling,
the tribal emotions from which a few centuries of literacy divorced us.
We have had to shift our stress of attention from action to
reaction. We must now know in advance the consequences of
any policy or action, Since the results are experienced without
delay. Because of electric speed,we can no longer wait and
see. George Washington once remarked, 'We haven't heard
from Benj. Franklin in Paris this year. We should write
him a letter.' "
If you're wondering about the title--MASSage verses MESSage--click here.